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September 3, 2010
 

Who Cares About Content?

The importance of content for Internet businesses is now being widely recognised. According to Forrester Research, the top reason why internet users return to their favourite sites is high quality content (75% of respondents). This underlines the fact that high quality content is critical for success on the internet.

You need Differentiated Content

Generic content (news feeds, stock tickers) though necessary, is easily available and is found on all sites. It is unique content that provides for differentiation. Only by providing readers with news or views that are unavailable elsewhere, a site can hope to attract and retain viewers.

But this can be costly

Obviously, unique or exclusive content is expensive. Few sites can afford to have large teams to cover the wide variety of subjects that users demand. And the increasing need for global coverage makes this even more difficult. One common solution is to use freelancers. However, management overheads can be high, and lack of reliability and inconsistency in styles create problems.

What ValueNotes Offers

ValueNotes was set up to meet this specific need.

  • Variety: ValueNotes manages a pool of over 50 correspondents, who are experts in various fields and have extensive knowledge/networks in Indian business and particularly the IT sector. For a partial list of writers, click here.
  • Consistent Quality: The pool of writers is supported by a strong and flexible editorial team with skills in meeting different editorial styles, managing a diverse pool of writers and providing them research and edit back-up.
  • Reliability: ValueNotes has robust internal systems that are geared to meeting its commitments consistently.
  • Freshness: ValueNotes is able to offer content in different styles and flavours ranging from light articles for the uninitiated to incisive analysis for the knowledgeable.
  • Customisation: ValueNotes has an experienced and versatile editorial team that works closely with its clients to fully understand, fulfil and match the needs and editorial styles of its clients.
  • Expertise: ValueNotes has extensive knowledge of the Indian corporate world (including the IT sector) and can tap into a strong network, enabling it to provide accurate information and unique insights. This is backed up by skills in content and database management.
  • Experience: ValueNotes enjoys close working relationships with several of India's leading business sites and portals.

Clients

Some of our satisfied clients are:

  • www.kotakstreet.com - the e-trading site of Kotak Securities, which is part of one of India's largest financial conglomerates, Kotak Mahindra Finance.
  • www.indya.com - one of India's best known portals, promoted by the Microland group and backed by major VCs and media groups like Rupert Murdoch's News Corp.
  • www.itspace.com - India's leading community of IT professionals (promoted by the Microland group).
  • www.sharekhan.com - the e-trading site of SSKI, who rank amongst India's top 5 retail broking houses.
  • www.chemb.com - India's pre-eminent B2B portal for the chemical industry.
  • www.hometrade.com - An e-broking site promoted by EDTV (Euro Discover Technology Ventures Ltd.), a technology venture fund formed by a consortium of investors from across the world.
  • www.paisapower.com - one of India's best known portals in the personal finance space.

Our products include:

  • Articles/features/stories from our large pool of correspondents.
  • Customised features/articles written especially for you.
  • Customised news analysis/feeds for verticals.
  • Customised newsletters for verticals.
  • Consulting services to design, manage and organise content on your site.
  • The largest database of archived links on Indian business that can be customised to meet your needs.

Customise Your Content to Your Needs - In short, ValueNotes works with you to customise your content with complete flexibility over periodicity and type of content. At the same time you deal with one, professional entity (ValueNotes), rather than a large team of (possibly geographically dispersed) contributors.

If you would like to know more about our services, email us at sales@valuenotes.com, or contact us at (020) 5899590.

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